Question Number: 37
Click on the following link to read the assignment instructions and scenario: Persuasive Assignment _ BC Training_Summer 2016.docxPreview the documentView in a new windowYou may choose either 1) a formal email style which will require an appropriate subject line that will gain attention or 2) a formal block letter style that would be mailed to the recipient. If I cannot determine which format you chose, you will receive no credit for that portion of the assignment according to the grading rubric.Remember to use AIDA to craft your message. The action you request should be clear and specific.Check the rubric to see how your message will be graded! Attachments areaPersuasive Message—Business Communication TrainingADMG 385Scenario: You arethe Pacific Northwest Regional Manager at VyEco Technologies, a mid-sized technology company with headquarters in Boston, MA. You have noted that several colleagues in your regional office struggle with professional business communication and you believe that their lack of professionalism is costing the company valuable business. You decide to personally mentor two of your fellow team membersin professional business communication, measuring sales results before and after your intervention. After one month, each team member’s sales increasesby 10%. You cannot allocate enough time to personally mentor everyone in the office, but you believe that you might be able to convince the National Manager of VyEco Technologies toprovide funding to formally train 15 additional employees at your regional office. You also know that the National Manager, Daniel Applebottom, will expect a price estimate and reasonable assurance that the money spent on training will produce tangible benefits. In order to be persuasive, your first step is to collect information on training courses and costs. You visit the website of credible training organizations, including the American Management Association (AMA) (http://www.amanet.org/training/seminars/communication-skills-training.aspx). You select an appropriate course and research the training costs for 15 people. Once you determine the amount you must request for training, you write a logical, yet persuasive message toMr. Applebottom. You know that Mr. Applebottom is busy launching a new product and the budget is tight, but you firmly believe that if your colleagues were better trained in business communication, measurable benefits would be obtained. Your assignment: Use the AIDA model, and provide a persuasive argument to convince the National Manager to allocate the necessary funding to train 15 employees in business communication at your regional office.
Ans:ToDaniel Applebottom, National ManagerVyEco Technologies3486 Gobbler Avenue, Boston,MA – 02051Email: dapplebottom@Vyeco
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