Question Number: 521

Marketing Management Assignment and Business & Finance homework helpINDIVIDUAL WRITTEN REPORT [100 marks]You are to identify an established organisation here in Oman which has been existing in thebusiness world since the past 10 years and develop a marketing plan for it. The organisationintends to enter into a new market due to their successes in their current markets over the pastseveral years. Plans for further expansion are hence currently being considered. You are requiredto identify a prospective market and develop a report on the prospectiveness of the market andthe marketing plan to be implemented by the company.You will conduct background research (secondary research – journal articles, industrymagazines, websites, news reports) into the product area, the chosen market, conduct a PESTELanalysis and outline major elements of the environmental analysis.You will be required to understand the potential consumer market to identify a target market(through the segmentation process) and develop a strategy to connect and communicate yourproduct to the target group in the new market.You are also required to explain which marketing channels will be used and the integratedmarketing communication strategy.The Plan should include the following sections:• Executive Summary• Marketing objectives• Consumer Behavior analysis• PESTEL analysis• Marketing strategies_ Market Segmentation Strategy– 4Ps– Designing the Marketing Communications– Implementing the Pricing strategy• Detailed action plan• Evaluation and recommendations(Approximately 4,000 words) Assessment : Individual Report Fall 2018 Module: Marketing ManagementLevel: 2 Max. Marks: 100 Duration: 6 WeeksMarketing Management- BUSS-B-2001 -Fall-2018-CW2-QPFall 20182Please note: You should provide material supported by appropriate citations, references [Referto Coventry Harvard Referencing guide on the Moodle] and appendices. Please provide a word count at the end of your report. The report should be B/W computer generated. Colored graphs and charts areallowed. The report should be approximately 4,000 words in length excluding references andany appendices.Marking criteria:MarksExecutive Summary 5Marketing Objectives 3Consumer Behavior 10PESTEL analysis 15Marketing Strategies- Market Segmentation strategy 12 4P’s 10 Designing the Marketing Communications 10 Implementing the Pricing strategy 10Detailed action plan 10Evaluation and recommendations 10Presentation of Report (Format , In Text Citations &Referencing 5Intended Module Learning OutcomesOn successful completion of the assignment, the student would be able to:1. Critically discuss the relevance of theories of consumer and buyer behavior to differentmarketing situations.2. Select and apply a range of tools and techniques in marketing management with due regardto their benefits and limitations Marketing Management- BUSS-B-2001 -Fall-2018-CW2-QPFall 201833. Evaluate the changing nature of marketing, particularly the role of e-marketing, and assessthe contribution of these changes to marketing practice.Assessment CriteriaFor a mark of >69%• Show a thorough understanding of the purpose of the activity.• Display knowledge of the major principles, theories, methodologies, and practicesinvolved and an ability to apply them effectively.• Provide evidence of wide reading, including academic journals.• Demonstrate an ability to select critical points, evaluate them and communicate theconclusions effectively.• Provide approaches that are creative, practicable, and supported.• Provide a sound, supported critique of your own work.• Provided sound and supported discussions of further research that may be needed.For a mark of 60-69%• Show a clear understanding of the activity.• Display knowledge of most of the principles, theories, methodologies, and practicesinvolved and an ability to apply them effectively.• Provide evidence of wide reading.• Demonstrate an ability to select critical points and analyse them and draw soundconclusions.• Provide approaches that are creative and practicable.• Provide a supported critique of your own work.• Provide supported, discussions of further research that may be needed.For a mark of 50-59%• Show an adequate understanding of the activity.• Display knowledge of some of the principles, theories, methodologies, and practicesinvolved and an ability to apply them.• Provide evidence of some reading related to the proposal.• Demonstrate an ability to select key points in the exercise and analyse them.• Provide approaches that are less creative or might not be entirely practicable• Provide a critique of your own work.• Provide discussions of further research that may be needed.For a mark of 40-49%• Show a barely adequate understanding of the purpose of the exercise. Marketing Management- BUSS-B-2001 -Fall-2018-CW2-QPFall 20184• Display knowledge of some of the principles, theories, methodologies, and practicesinvolved and attempt to apply them.• Provide evidence of reading limited relevant literature.• Attempt some analysis and discussion.• Show some ability to link theory to problems and provide solutions.For a mark of 25-39%• Made an attempt to complete the exercise.• Show little or no understanding of the principles, theories, and practices involved.• No evidence of academic reading.• An inability to recognise the key points.For a mark of <25%• Work lacks any academic merit as adjudged by the foregoing.Submission date Softcopy of the assignment must be uploaded by Week 12; by 12:00 p.m. Through MOODLEImportant noteAny assignments handed in after the submission date will be subject to MEC Regulations onthe late submission of work. Please do not search the internet for an article and merely presentit as your own. Plagiarism will be dealt with as per the MEC Plagiarism Policy.